In today's day and age good content is king. Instagram is one social media platform that is the flag-bearer of exceptional content creators and provides the right platform for people and businesses to reach out to a larger audience.
Nearly every business/organisation uses Instagram as a medium to engage with its target audience and market its products effectively. With no sign-up cost and an extremely user-friendly interface, Instagram allows businesses to attract customers while increasing their online presence. An Instagram strategy should be every digital marketer's primary focus when building a digital marketing strategy.
RIG360 brings to you the best ways to optimise your Instagram business accounts to reach a wider audience and garnering the right attention for your brand.
1. Hashtag theory
Hashtags are the main drivers of every post on Instagram. The Instagram algorithm categorises posts through hashtags and locations. Hashtags are free advertising for your Instagram profile and are essential in reaching more users and receiving more clicks. A successful post contains a good balance of 3 brackets of hashtags; High trending, Medium trending and Small trending. High trending hashtags are exceptionally popular tags with over 1 million posts, Medium tags with 100,000 - 1,000,000 posts and Small tags that are less than 100,000 posts.
2. Themes
Instagram is a social medium that promotes graphic content where aesthetics play an essential role in branding your business profile. Branding is essential for every social media account and themes form the foundation for creating a brand success story. It is very important to choose the right theme for your business on Instagram. An Instagram theme is the overall aesthetic look of your account. A good profile theme is about focusing on the overall brand story and colours. It is imperative to have a consistent theme to improve your account aesthetic, attracting more users to your profile, while creating a lasting impression on your existing followers. Interesting themes include Filter theme, Row theme, Tiles theme, Rainbow theme, Puzzle theme, White border theme and more.
3. Post Schedule
Consistency is key in reaching a wider audience. Designing a regular post schedule helps in building a consistent experience for your audience. Posting more consistently can also help with improving Instagram engagement and reaching a wider user base. Not only will this improve the performance of your posts but will also help your posts feature higher on top of feeds. Post time intervals must remain regular, you can choose to post daily, weekly or more frequently, the choice is yours. But being true to this schedule is an extremely essential aspect.
4. Optimisation
Optimisation is the key to building a successful business social media account. It is essential to set up your profile with extensive branding techniques like a good colour combination, an attractive logo, a descriptive bio and complete profile information. The format on Instagram requires posts to be in 1080 x 1080 format while the Story, Reel and IGTV format is 1080 x 1920. In order to reach more user, it is important to incorporate target keywords in the description with appropriate hashtags. The new Alt text feature allows posts rank to better in the algorithm and feature on the Explore tab.